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Frequently Asked Questions

SEO can seem like a mystical thing, here are some commonly asked questions we receive.

Most people want to know when they’ll see results. They’re often surprised to hear that SEO is a medium-to-long-term investment, with meaningful gains usually taking 3–6 months (sometimes longer, between 6-12 months, depending on competition and budget).

Pricing cab be a big concern for some. Clients want to know whether it’s hourly, retainer-based, or project-based, and what drives the cost. We can give you a rough price range during your free consultation based upon budget, competition, industry, etc.

SEO can involve a lot: technical fixes, content, backlinks, Google Business Profile optimization, local SEO, and more. To make sure there’s no mystery, we send clients a monthly update that spells out exactly what work was done.

Each month we share reports showing your growth, keyword rankings, and website traffic. Still, the bottom line is simple: if your brand isn’t becoming more visible, we haven’t done our job.

Ads can put you in front of people right away, but they stop working the moment you stop paying. SEO, on the other hand, builds long-term visibility and authority, helping you attract traffic and leads without relying solely on ad spend. The two work best together—ads give you immediate results, while SEO creates lasting growth.

No one can guarantee a #1 ranking. Google’s algorithms are constantly changing, and competitors are always adjusting their strategies. When you hear guarantees, it’s usually a sales tactic, not a realistic promise. What we can guarantee is a strategic, consistent approach that improves your visibility, drives more qualified traffic, and strengthens your brand’s authority over time. The focus isn’t just on a single keyword at the top of the page, but on building lasting growth across the searches that actually matter to your business.

SEO is valuable for most businesses, but the way it delivers results depends on your market. For local service businesses, it’s often one of the highest-ROI investments because people are actively searching for nearby solutions—whether that’s a plumber, chiropractor, or contractor. For niche businesses, SEO helps you connect with a very specific audience that might not find you otherwise. Competing with big national brands doesn’t mean you need their budget, you just need to show up in the right places for the right searches. If your customers uses any sort of search engine to find what you offer, SEO can play a key role in bringing them to you.

Regular SEO focuses on improving your website’s visibility in organic search results, so when someone searches for information or services broadly, your site has a better chance of showing up. Local SEO, on the other hand, is all about helping you appear in searches tied to a specific location—especially in Google Maps and the ‘local pack’ that shows nearby businesses. That means optimizing your Google Business Profile, building local citations, and tailoring content to your service area. In short, regular SEO makes your site more visible on a national or global scale, while local SEO makes sure people in your area can actually find and choose you.

Find us

Based in the beautiful Fraser Valley of British Columbia but serving clients globally.

Vancouver Office

Matthew SEO of Vancouver
1323 Homer St, Vancouver, BC V6B 5T1
(778) 601-3767

Chilliwack Office

Matthew SEO
Chilliwack, BC
(778) 601-3767

Vancouver

Chilliwack